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Higher Standards |
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Priorities
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Written by Brian Hemsworth
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Friday, 19 September 2008 |
 How PBS chief Paula Kerger has turned a Hispanic controversy about Ken Burns’ The War into a new initiative for proactive diversity.
Ken Burns is the king of epic documentaries chronicling the American experience. His filmography is like page from the table of contents of American history. His 1990 The Civil War brought a new generation of Americans back to PBS. It also made history interesting and real. Burns is a master of using the actual words of real people, woven into a tapestry of voiceovers, collage and montage to give it profound meaning and importance. Baseball, Jazz, The West, Thomas Jefferson and Lewis and Clark are all among classic Burns that millions tuned into. You might have hated 9th grade history, but you can’t help but love a Burns documentary. Or so one thought. |
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Last Updated ( Friday, 19 September 2008 )
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The New Nielsen Family |
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Priorities
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Written by Brian Hemsworth
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Friday, 15 February 2008 |
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 Diversity isn’t an HR buzzword at The Nielsen Company; it’s a mission critical part of market intelligence.
Like it or dislike it, but the world revolves around audience measurement. Politics doesn’t make a move without polling. The stock markets move based upon public opinion. And audience measurement is the basis for the economics of virtually every type of media we know of.
There are a lot of companies that do audience measurement of mass media. The truth be told...
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Last Updated ( Wednesday, 20 February 2008 )
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